The basis for this Seasonal Campaign is to encourage group running and challenges for the holiday season with Nike+. After the Human Race has ended, we look to push the community aspect of running all together. This can appeal to our consumers because the emerging runner may feel more comfortable in a more informal race / training environment. Meeting with their peer runners for events on their own terms and goals. Nike+ is the vehicle and evidence for community based events that are being planned and taking place. Also an opportunity to showcase these events to others online and develop new challenges to more groups.

Nike Running EMEA / Nike Brand Design

Director: Cris Mudge
Creative Direction: Bas van Koll
Art Direction / Script: Nedjelco-michel Karlovich
Producer: Kim Wolf
Photography: Eric Josjo
Film Production: Worldwide Production Services, Inc.
Photography post production: Souverein